Barbiecore walked so Mermaidcore could RUN
This time last year, everyone was wearing linen. Everyone is still wearing linen, but last year, in particular, it was everywhere. If you can’t picture those countless Pinterest boards of outfit inspiration, maybe the term Coastal Grandma will ring a bell. One button-down linen shirt later, anyone could be instantly transported to their New England town of choice. Nantucket, Martha's Vineyard, Cape Cod, you name it.
With the help of a linen button down shirt, anyone could be transported to their New England town of choice.
What made this trend a phenomenon had very little to do with the material of the cloth or even the style of the clothes for that matter. In fact, it had everything to do with the power of escapism. The Coastal Grandma trend gave people an easy way to escape their everyday lives and experience their dream lives: living by the beach, strolling by the ocean, you get the picture.
Not convinced? This is why Cottagecore blew up. I mean, who doesn’t want to pretend like they live a simple life in the countryside with not a worry in the world except for which oversized bow they’re going to wear that day.
You may be wondering what causes certain trends to catch fire over others. In large part, they reflect the most important things happening in pop culture. Take singer-songwriter Gracie Abrahms, for example. She is the pop star to know right now, opening for Taylor Swift on her Era’s Tour. She’s also never spotted without a large, oversized bow in her hair:
Image Credit: Hunger TV
So naturally, everyone wants to wear a bow now too.
It’s not just celebrities, but movies and films that influence trends of all kinds. When the trailer for the Barbie movie came out earlier this year, everyone was channeling their inner Margot Robbie pulling out every glittery, pink item they could find in their closet. We called this trend, Barbiecore:
Image Credit: People
This time, though, Barbiecore wasn’t just about escapism, but an opportunity to lean into the nostalgia of childhood. What better way to feel like a child again than to pretend like you are a Barbie yourself, riding around in your hot pink convertible?
The same is the case with Disney’s The Little Mermaid which gave birth to a new trend said to be the trend of the summer: Mermaidcore. The name is self-explanatory, but it’s the perfect way to escape under the sea and embrace everything water, pearls, glitter…you get the gist. Here are our favorite Mermaidcore moments we cannot stop thinking about:
Nails
Of course, we have to start with Halle Bailey’s iconic custom nails for The Little Mermaid premiere created by genius Yoko Sakakura:
Image Credit: Yoko Sakakura
It’s giving: I just fell into the ocean and landed on the most perfect bed of pearls.
Skincare
Chillhouse launched their newest product last week called, obviously, “Under the Sea.” It’s marketed as a mermaid body scrub with nourishing ingredients like Algae Oil, Vitamin E, and Coconut Oil:
Image Credit: Chillhouse
The product was released after the drop of The Little Mermaid, so clearly this was no coincidence. After all, what better way to sell a product than to market one that can help you feel like a mermaid yourself?
Fashion
From the Oscars to the Emmys, mermaid-inspired fashion moments have taken over the red carpet:
Image Credit: Getty
Aquamarine-colored gowns, sequined embellishments, and mesh cloth have been worn by celebrities from Kate Hudson to Amanda Seyfried and are sure to make you feel like a princess yourself.
Mermaidcore isn’t just making a splash at luxury, high-profile events, but it’s also taking over fast fashion. Just this week, Zara’s homepage featured a mermaid in an effort to promote their newest collection of mermaid-inspired looks:
Image Credit: Zara
You have to let us know which Mermaidcore look is next on your list. Please. We really mean it.
